The project “Europe City Teller – cultural mediation and storytelling for tourism, between theater, multimedia and storytelling” (acronym “EU-ACT”) operates in the European cultural tourism sector, with the aim of developing a quality offer, promoting local customs and traditions, paying attention to sustainability, protecting and enhancing the heritage, landscapes and local culture.

The EU-ACT project intends to integrate itself into the transnational cultural tourism strategy promoted by the European Commission, which aims to carry out a series of activities to promote transnational tourism skills and products in relation to specific themes with significant growth potential and to respond to social concerns, to problems of territorial cohesion and of protection/enhancement of natural and cultural heritages.


The main objective of EU-ACT is to transfer to operators, educators and mediators, new knowledge and skills in the field of cultural mediation and theatrical and digital storytelling, with the aim of co-creating new cultural tourism products spendable on the market.

EU-ACT intends to accompany the realization of these products, through international experiences, promoted by a strategic partnership, made up of organizations with many experiences in the fields of theater, design and digital programming, methodologies of storytelling applied to cultural heritage, coming from Italy, Poland, Hungary, Germany and the UK.

The project will have a total duration of 27 months, and includes training activities and various project meetings, related to the realization of 3 intellectual products that will be presented later in the multiplier events that each partner will organize in its respective chosen city and which will be addressed to an audience of citizens and tourists European/non-European.

Intellectual Outputs

The project involves the creation of the following 3 intellectual outputs:

Live interpretation: route of theatrical visits, with “live-actors”, that in historical clothes, will tell the main points of historical-artistic interest of the European cities involved

An online platform with an in-depth analysis of the contents produced by the project (to encourage the experience both before and after the events)

An APP in augmented reality, for mobile devices, connected to a paper/game guide, to permit to:

  • enjoy the contents created in real time
  • lead the public to discover the route with video animations


The activities of the project are imagined to generate a great impact in terms of acquiring new skills, knowledge and experience in the field of enhancement and promotion of cultural heritage.


The project plans to:

implement new training methodologies

increase the knowledge of the European cultural heritage

give access to the European cultural heritage through the web and digital technologies

transfer educational methodologies



Joint Staff Training Event

#1 Joint Staff Training Event

16-20 /06 / 2019
Belfast (UK)

Media & Press

Articles published about first meeting:

Articles published in italy:

Here you can download the brochure of the project EU-ACT